Pureology Reno Packaging Design

2020 label design + bottle color matching for 88 SKUs. Worked with in-house color and artwork team for production. Worked closely with mechanical artist for build out of label design for the following sizes: gallon, liter, retail, mini, and packette. Created in collaboration with and under the leadership and direction of AVP Creative Director, Chuck Pollard and Creative Lead, Robert Colucci.