Pureology Brand Guidelines

Brand Guidelines for the 2020 Pureology Brand Renovation that launched in June 2020. These guidelines are to outline a visual standard of the 2020 brand renovation which details brand identity elements including logo usage, typography, graphic elements, visual elements, in-store merchandising, and graphic communication. Worked to define these visual details in writing and provide usage examples. Created in collaboration with marketing and creative team under the leadership and direction of AVP Creative Director, Chuck Pollard and Creative Lead, Robert Colucci.